Types of Digital Marketing Agencies
Types of Digital Marketing Agencies
Numerous businesses come under the umbrella of a digital marketing agency. It is quite a difficult task to find out types of digital marketing agencies. This ongoing article will tell you the types of agencies. Also which is best for you. Keep reading!
What Is Digital Marketing?
Before going any further, first I will be telling you what digital marketing is. Digital marketing is a strategy that is aimed to
- Target
- Reach out
- Build relationships
With the consumer online.
There are more things that digital marketing covers
- Increase leads
- Reach out to more consumers
- Tell the main services
- Rank better than others
The results of digital marketing are way better than traditional marketing. Only 50 to 70 percent of leads are generated from just blogging. On the other hand, SEO also has a conversion rate of up to 14 to 15 percent. That is way higher than traditional marketing which was 1 to 2 percent.
Different Types of Digital Marketing Agencies
The first main thing is to find the best digital marketing that best matches your business. Also, what is the working of a digital marketing agency? Most of the agencies have tricks and tactics that will improve your business. The types of digital marketing and their working include
| 1. Digital Marketing Agency
2. Social Media Agency 3. Digital AD (PPC) Agency 4. Full-Service Digital Marketing Agency 5. Web Design Agency 6. Online AD Agency/PPC Agency |
1. Digital Marketing Agency
Digital marketing agency reaches the consumers through
- Omnichannel Marketing
- Single channel
- Multichannel
The Omnichannel provides customer experience through
- Channels
- Devices
Through their life cycles.
On the other hand, the Single-channel and multi-channel attract the consumers through
- Websites
- Blogs
- Emails
- SMS
- Social media, etc
The digital marketing agency is way better than traditional marketing. And won’t offer you traditional marketing services.
2. Social Media Agency
Agency has creative plans which
- Develop
- Create
- Runs
Agency Social media strategies and campaigns for the clients. They establish and maintain your social media presence.
Their main focus is to produce content for them and set up advertisements on social media platforms. Such as
- Tiktok
- Linkedin, etc
3. Digital AD (PPC) Agency
This is another type to generate traffic. Also known as
- Paid search
- Paid to advertise
These are kinds of digital ads that can appear on websites, (SERPs) also social media channels. They know how to get the attention of the consumers. There some popular services include
- Youtube
- Ad creation & deployment
Account creation in google ads. Hiring a digital AD (PPC) agency is very much beneficial for you to get your business known to everyone.
4. Full-Service Digital Marketing Agency
It manages all the aspects of the company’s online presence. This full-service digital marketing agency would have different departments that will focus only on a single area. For example, they will have departments like
- Web development
- Content Writing
- SEO
- SMM
- Graphic designing
- Developer
But all of these will be working to promote only one business. Hiring this agency will be most beneficial for you and your business. You will get all the facilities under one shelter. They also evaluate KPIs and every department will help you to achieve your goal.
5. Web Design Agency
This agency will have a team of graphic designers. Whose working will be
- Designing logos
- Choosing color scheme
- Branding
- And making sure all the content should match your taste
They will also have a team of developers. It will have fewer departments because their main focus is only to design and develop the website for you or your business. These are the master of designing a graceful website.
6. Online AD Agency/PPC Agency
This is another type to generate traffic. Also known as
- Paid search
- Paid to advertise
These are kinds of digital ads that can appear on websites, (SERPs) also social media channels. They know how to get the attention of the consumers. There some popular services include
- Youtube
- Ad creation & deployment
Digital marketing agency that only focuses on online ads. They also use optimized ads. They know how to get the attention of the consumers using optimized ads. Hiring an online AD agency/PPC agency is very much beneficial for you to get your business known to everyone.
Wrapping Up
There are numerous types of digital marketing agencies but I have discussed some of them. It depends on your needs which suits you best. You can choose any one of them and get a number of benefits that traditional marketing cannot provide you.
